regional business.
RED DRAGON INN believes all business should state
their ethical perspective and be held accountable to it.
If business is primarily supported or rejected by consumers
on their ethical values first, and then on their sustainability values, then society as a whole can move forward with confidence.
Your consumer $ is the greatest power ordinary Australians
have to foster change in our current situation.
You have a choice in how you spend your $
You can use it to help shape the future world you want for
your children.
Use it to foster change toward ethics and sustainability
Support local quality ethical business and deny your $ as
much as possible, to unethical multinational corporations
and opportunistic business.
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| Sales Ethics... |
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RED DRAGON INN believes the over the top manipulative
advertising and marketing industry is a central part of the out of
control consumer culture that holds back sustainability
considerations in our society.
Consequently Red Dragon Inn has for the last three years not
engaged in general advertising, preferring to let word of mouth
filter through its market place.
Now Red Dragon Inn believes it needs to get its message and ethic
out to a wider community, but will restrict its advertising to
informing people of what it is doing and why.
It will use website, printed promo cards, newspaper articles and
pay for very limited print advertising, particularly in organic and
sustainability media.
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